Halb so schlimm? CIO kontrolliert immer noch 95 % des Budgets (Forrester)
Doch nicht so dramatisch. Seit geraumer Zeit wird die Sau durchs Dorf getrieben, dass der CIO immer weniger Kontrolle über IT Budgets und Investitionen hat. Doch nicht so schlimm, schreibt jetzt Forrester und rudert zurück:
Tech buying in business and governments is clearly shifting from the sole or primary control of the CIO and the tech management organization and into the hands of business leaders. … “C-Suite Tech Purchasing Patterns,” Forrester’s analysis shows that the shift of tech buying from the CIO to business executives is much less dramatic, with just 5% of all new tech purchases fully controlled by business by 2018. Moreover, this shift varies dramatically by C-level executive. CMOs and eCommerce heads have the highest proportion of new project spending under their control, but CFOs, COOs, supply chain heads, and heads of customer service are much less likely to go it on their own.
Gut, die CMO’s fallen aus der Reihe und kaufen ihre Marketinglösungen immer mehr selbst, aber sonst …
- CMOs are the most likely C-level executives to have taken full control of their tech spending. We estimate that about 36% of all marketing technology-related new project spending will be fully controlled by CMOs by 2018, with another 19% of this spending initiated by CMOs but then involving the CMOs.
- But CIOs are still involved in implementing and managing the vast majority of new project tech spending, including all but 9% of the implementation of business-oriented new projects.